A simple guide for students and teachers of Media Studies on the Eduqas exam board, for Zoella Zoella. Theories. Application of theory: Representation (Stuart Hall) The idea that representation is the production of meaning through language, with language defined in its broadest sense as a system of signs. The idea that the relationship between concepts and signs is governed by codes. The idea that stereotyping, as a form of.
Zoella continually self-represents as a sexless, virginal hypperreal construct. This in turn influences and manipulates her young and impressionable target audience to follow certain hegemonically constructed expectations of women. Zoella and Alfie's performance on the bed is sexless and almost childish. This constructs a representation of male. Zoella and Representation MrsCloseMedia a level , AS Level , Media Studies February 26, 2018 1 Minute This is lesson 8 for me, the final lesson on representation before we hit industry and audience next week MrsCloseMedia a level, AS Level, Media Studies February 18, 2018 1 Minute Half term has come and sadly gone, so I'm back to planning lessons for the Online Section of Component 2 at A Level. This lesson is about key terminology and analysis of Zoella, both in a vlog and in the post highlighted in the spec
Zoella Representation films often reflect societal concerns, similarly the male character looks scared and the female is shown to be more dominant by being in the front and through body language and facial expressions looks more aggressive and powerful this could reflect male concerns at the time was that the role of women was changing. How media producers target, attract, reach, address and potentially construct audiences. In Zoella's homepage Zoella uses media language in order to capture and attract audiences. The use of the baby pink colour scheme suggests that Zoella is trying to target a female audience. The typography is evidently a females handwriting Zoella continued. Zoella, much like many other vlogger, is based on a mode of constant hyperrefferentiality, and is impossible to understand without intimate knowledge of Barthesian referential codes. Gender is constructed through codes and conventions of media products, and the idea of what is male and female changes over time Online Media (Zoella and Attitude)- revision summary. Hyperlink= a word, phrase or image in an electronic document or webpage that the user can click on to navigate to a different part. Hypermodality= a term used to describe the way in which the link ages in online media products such as webpages 'go beyond the default conventions of.
Year 1 Online Pack (pages 181-184): Media language-. Web 2.0= a new phase in the internet's development, characterised by interactivity, user participation, connection and collaboration. The growth of the new era is evident in youtubers like Zoella. Not only is she successful online but has also reached traditional media Blog: Zoella gets 7.4 million views per month, this generates £4,000 a month from ads. Product Placement: Zoella can demand up to £20,000 to place a product in her video's. Beauty Range: Zoella has launched her own beauty range and sold 70,000 units in the first month, this meant she got £455,000 in sales in the first month 1. MEDIA COMPONENT TWO Section C - Media in the Online Age. 2. Zoella Language Structuralism - Claude Levi-Strauss Clear binary opposition between her and Alfie - representing both male and female stereotypes. She is always done up with nice hair, makeup and clothes, talks about baking, shopping etc He does not focus much on his appearance. Zoella's vlog is a collection of moments recorded over the course multiple days, however the events of these days is condensed down into a 37 minute video which means the majority of her time is not shown to the audience, suggesting that the personality Zoella portrays may not be accurate to her actual representation Applying Audience Theory to Zoella: Clay Shirky. One of the key ideas Shirky presents is that audiences have become more than just consumers in the internet age, as increasing levels of user interaction. Rather than being passive and subject to what a Media God (as David Gauntlett calls it) wants us to consume
Intertextuality with zoellas content. - Zoella often refers to other media products in her posts, e.g. singers, brands, celebs etc - this adds to her representation as someone who is current, popular, fashionable etc. Collaborating with other social media vlogger. creates intertextuality references, whilst also creating an impression of. Zoella. Industry Ownership: Democratization--> consumers have control over the content that is made, they've turned from consumers who buy and use products into prosumers. when a power structure is challenged media owners such as Disney try to regain power in any way Start studying A Level Media Studies- Zoella Revision (WJEC). Learn vocabulary, terms, and more with flashcards, games, and other study tools
. Paradigmatics of vlogging: breaking the fourth wall (direct address) binary opposition. amateur aesthetic. codes of realism. high-key lighting. single camera edit How is media representation structured and manufactured? Media chooses to raise zoella to top, she constructs how she does things. Repeated emphasis on certain opinions and themes may have a bearing on future attitudes, behaviour and social patterns, identities OSP & Videogames case study 3: Zoella. Our final Close Study Product for Online, Social, Participatory media and Videogames is the YouTube sensation Zoella. This is another in-depth CSP so we need to make sure we have studied this text across media language, audience, industry and representation. This is the last piece of work we need to do. Exam Question - Online Media Representation. How far are the representations constructed in the set texts of Zoella and Attitude stereotypical?  or 2x  Constant RE presentation of certain groups. Stereotype (Stuart Hall) - fixed ideologies created as a labelling process in media products, as a shortcut for producers, and something.
To what extent is Zoella a representation of young women online? Stuart Hall suggests that the media and the power of media representations play an important role in defining the ideological thinking of audiences regarding specific social groups. Male homosexuality was decriminalised in the UK in 1967 which underlines the level of. ZZoella hasnt really written a book, shes written a cheque: Mainstream media representations of YouTube celebrities. Abstract In this paper, we present a thematic analysis of broadcast and print media representations of YouTube celebrity. Youth-oriented media have capitalised on the phenomenon, placing vloggers alongside actors and pop stars
( 30) Refer to both Zoella and Attitude. DEADLINE : BEFORE Tuesday March 16. SUBMIT ON MOODLE. Band 5 answers should have excellent points about well-chosen examples from the texts and a strong and consistent use of media terminology and concepts. There should be some appropriate use of theory but it need not be extensive. AS Media Studies - Component 1: Investigating the Media (B680U10-1) Download Paper - Download Mark Scheme AS Media Studies - Component 2: Investigating Media Forms and Products (B680U20-1) Download Paper - Download Mark Scheme For past papers prior to 2018 visit the WJEC section. For other A-Level Media Studies past papers click here A Level Media Studies. Exam Board: Eduqas. Chestnut Grove. representation, media industries, audiences and media contexts. It consists of two sections: Questions. Zoella) attract and in the amount of web traffic that the websites of online newspapers and magazines generate Refer briefly to I, Daniel Blake to support your points.  In Question 3 (d) you will be rewarded for drawing together knowledge and understanding from across your full course of study, including different areas of the theoretical framework and media contexts. d) Explain how economic contexts shape mainstream films
A Level Media Studies What is the contemporary audience? AQA Media studies essay structures BTEC Creative Media A-level WJEC/Eduqas Media Studies Paper 1 and 2 Revision and Study Chat gcse drama help!!! devising ideas?? Creative iMedia R081 Unofficial Mark Scheme Media Studies GCSE Media Theorists - Ideas & Arguments. 'Practise without theory is empty; theory without practise is blind.'. A Theorist. At A2 (and AS) you can't afford to answer an exam with generalisations, you need some substance to back you up, and if it's not with hard facts and case studies, then you'll need your 'guide to theorists' to help you
• The regulatory framework of contemporary media in the UK. • How processes of production, distribution and circulation shape media products. • The role of regulation in global production, distribution and circulation. • Regulation (including Livingstone and Lund) at A level. • Cultural industries (including Hesmondhalgh) at A Level REPRESENTATION. . - Woman in red swimming costume top left of image - objectified but confident, in dominant position. - Male hand holding up plate in foreground - dominant position - viewing female through his eyes, reinforced by the phallic symbolism of the food on the plate. - Female surfing and holding up plate elegantly - with. • Media Representations of place, education, masculinity and femininity, heterosexuality and homosexuality, ability and disability, class and age. The fantasy theme also invites Zoella is the name of the fashion, beauty and lifestyle vlog created by Zoe Sugg in 2009 an
Gerbner states that repeated or prolonged exposure to any form of media will influence the audience to follow or replicate the messages, values and attitudes of the media text. In terms of Zoella this might be related to the amount of time any one of her subscribers spends online and the level of engagement - for example, does someone follow. The examination assesses media language, representation, media industries, audiences and media contexts. This A Level Media Studies specification is based on the theoretical framework for analysing and creating media, which (Zoella) but there are also alternative websites such as Attitude Comprehensive and Outstanding all exam board A Level and GCSE Media Studies Resources for teachers, parents, and students. Edusites is used by more than 5,000 members. Our support of the new Media Studies specifications includes over 260 fully resourced lessons which include Lesson by Lesson Online Slides, Full Guides, Student Workbooks Media Industries. Media Studies. BBC Sound Effects. Media Studies. Component 2 Section A: Television in the Global Age - No Burqas Behind Bars. Media Studies. Component 2 Section C: Online Media, including updated Zoella resources. Media Studies. Component 2 Section A: Television in the Global Age - The Returned Audiences feel more empowered - they impact media, not just shown and told messages. Zoella. Zoella seized the opportunity to create user generated content in 2008 when the then-little known YouTube peer to peer video sharing service became a viable prospect after the widespread roll out of broadband in the UK
Edusites investigates the role and manipulation of media language and the representations of CSPs such as Zoella, Kim Kardashian and Women Hour. In these resources, we investigate topics for analysis including audience and institutional issues such as genre, branding, regulation I have uploaded all of my revision powerpoints that I created when revising for my media a level this year, I hope someone finds these useful : Van Zoonen believes the media portray images of stereotypical women and this behaviour reinforces societal views. The media does this because they believe it reflects dominant social values (what people believe in) and male producers are influenced by this. This is a patriarchy (a society ran by men for men) which dominates and oppresses women . We keep coming back to the question of representation because identity is always about representation. bell hooks. What do you understand by media representation? Why might it be a 'major realm of power'
The role of women represented in the police force has changed with media representations reflecting this, Hanne and Saga are the main' heroes' who are aiming to find the serial killer. Therefore this challenges stereotypical views that are reciprocated in media texts, with female characters having to 'out think' the killer The resources the growth of Zoella, and study the Media Representation, Audiences, Industries and Language around Vlogging and specifically Zoella as part of the Online, Social and Participatory Media part of the course. The Powerpoint includes all resources and seven lessons work (with possible expansion) and a resource booklet for students to. YOUTUBER Zoella has been dropped from the GSCE syllabus after she posted saucy vibrator reviews. In a letter to teachers, AQA - a UK exam board - said she would be removed from its media studies. Our final Close Study Product for Online, Social, Participatory media and Videogames is the YouTube sensation Zoella. This is another in-depth CSP so we need to make sure we have studied this text across media language, audience, industry and representation Zoella: Representation. Gauntlett (Identity Theory) - Zoella sharing her personal stories online imposes meaning on things that are relevant to her audience, because she is a perfect version of her target audience. The audience uses the narrative they see on her blog to bring order to their own lives and frame their experiences
Representation. Dominant and subordinate stereotypes. WA: Minority is represented as subordinate in comparison, even though the majority is portrayed. opposition. can be perceived that the happiness is from the help from dominant people, therefore it still shows that they are still a minority. maintain stereotype to keep generosity alive. T. HINT: A good starter to A2 lessons once a week is to hand out pages / supplements from Sunday papers. Give pairs of students 5-10 mins to find and read a story which is relevant to anything they, or their colleagues, are studying. Each pair then has to read out / summarise this news story for the rest of the class 25 November 2014 - Zoella debuts her first ever novel, Girl Online, which broke the record for highest first-week sales of a first-time novelist, selling 78,109 in one week
. This section examines the way social groups are represented in the media, in terms of their form, base The 'superwoman' figure is middle class Lise, wife of a rich man - implies that women may still be reliant on males financially. Her attitude is right wing rather than socialist and is portrayed negatively. The murder of Helle Anker, a promoter of a gender-neutral pre-school and an LGBT activist Representations & the Media Studies Exam. As you know your media studies exam will be made up of three questions. The first will always be a textual analysis of either an AV (audio visual) clip, or two print based media texts. Question two will be a stepped question with two or three parts, with each part progressing in the marks available
This A Level Media Studies specification is based on the theoretical framework for analysing and creating media, which provides learners with the tools to develop a critical understanding and appreciation of the media. representation: how the media portray events, issues, individuals and social Zoella and Attitude Exam Question - *Clay. .This is what we call mediation.These representations are the result of the constraints inherent to the media (lack of enough air time on TV and radio or. The examination assesses media language, representation, media industries, audiences and media contexts. It consists of two sections: Section A: Analysing Media Language and Representation This section assesses media language and representation in relation to two of the following media forms: advertising, marketing, music video or newspapers
A Level Media Tuesday, 2 April 2019. The representation of East Germany having their own cultural identity, failing to provide Western products or products from other countries is shown through the significance of the Nescafe coffee given by Lenora to her sister. It highlights the strict regime that the East in under, and the admiration. Representation Media industry Media audiences 12 Radio Late Night Women's Hour Media industry Media audiences 12 Film marketing Straight Outta Compton Zoella Attitude 12 Component 3 (coursework) This is an individual project that is based on a set task from the exam board. We will cover the musi My Happy Place & Autumn Touches. 28th September 2016. Fell In Love With Edinburgh. 24th September 2016. Styl Media language comprises all those elements which work together in order to create meaning. Unlike in the case of literary language, text is only one element in media language (still images and colour schemes are some other elements of printed media language which create additional meanings to the text, and add denotations and connotations to it, as much as sounds and motion images are. Shirky - end of audience theory. What is it? Audience behaviour has changed due to the internet and the ability for audiences to create their own content at home thanks to the lower cost of technology. This new audience doesn't just consume media, but also produces it - creating the term 'prosumer'. Amateur content mad
Panicky helpity, help, help! There's a bug in AQA Media Studies A level Paper 2: Questions which ask you to evaluate . . . theory - the pitfalls and how to (possibly) avoid them. Exemplar answer on the validity of reception theory, Oh Comely and Men's Health. Playing the Game: Writing about Game Content: AQA Media A Level You will be assessed in three ways in the second year of the course: Component 1 Media Products, Industries and Audiences This is a written exam split into two sections of equal value, lasting 2 hours 15 minutes, which counts for 35% of your final grade.. Section A: Analysing Media Language and Representation Section B: Understanding Media Industries and Audience Media representations of old age. Age Concern (2000) identified three key media stereotypes of the elderly. Old people were disproportionately represented as: A burden. Mentally challenged. Grumpy. Lee et al (2007) conducted a study of adverts and found that old people were underrepresented, appearing in only 15% of ads, but of those 15%, more. Baudrillard - Hyper Reality 'a condition in which reality has been replaced by simulacra' When a sign loses its relation to reality, it then begins to simulate a simulation Stimulation:..
approach for defining the level and then use the variability of the response to help decide the mark within the level, ie if the response is predominantly level 3 with a small amount of level 4 material it would be placed in level 3 but be awarded a mark near the top of the level because of the level 4 content 4A.6B The Media. Different media can provide contrasting evidence, questioning the need for regeneration in your chosen place A level Media Thursday, 31 January 2019. What role does the use of media language, signs and signifiers have in constructing and presenting these representations as real? There are many social groups represented in Stranger things, one prominent one is teenagers. The group of boys (Mike, Will, Dustin and Lucas) are represented as the. Gender is arguably the basic element of identification commonly used to categorize human beings as men or women. Nevertheless, the concept of gender is also sensitive and of immense significance in discussing media representation (Laughey 2009, p. 10). Get your 100% original paper on any topic done. in as little as 3 hours Ideology is an important concept for media studies students to understand as it underpins many of the other aspects of media studies (such as representation). What is an ideology? An ideology is a world view, a system of values, attitudes and beliefs which an individual, group or society holds to be true or important; these are shared by a.
Semiotics - Roland Barthes· The idea that texts communicate their meanings through a process of signification · The idea that signs can function at the level of denotation, which involves the 'literal' or common-sense meaning of the sign, and at the level of connotation, which involves the meanings associated with or suggested by the sig The representation of gender in Formation differ extremely in comparison to the representation of gender in Riptide as both the videos are shown from different perspectives. In Formation the representation of gender is shown through the narrative of a bold black woman. Beyonce represent herself as a strong successful yet also sexual being, She i Believes that unlike historical media products (which tend to show binary representations of gender), modern texts often show more diverse pluralistic representations of gender, which the audience can 'pick and choose' from. Literally pick and choose who's story you want to read, 4 different stories on separate pages bell hook
GCE AS and A level subject content for media studies for teaching in schools from 2017. From: Department for Education. Published. 4 February 2016. Applies to: England Essay On Gender Representation In Mass Media. 2285 Words10 Pages. The representation of gender in mass communications has been a hugely debated topic for years and will continue to be one for many more years to come. The media plays a big role in how they want to portray a gender to the public. They create certain stereotypes through the role.
Zoella was born as Zoe Elizabeth Sugg in Lacock, Wiltshire in England. She attended the Corsham School secondary school and Arts College before beginning work as an apprentice at an interior design company. She has one brother, Joe Sugg, who is also a vlogger known on YouTube as 'ThatcherJoe.' She has been in a relationship with Alfie Deyes.